Post by account_disabled on Dec 26, 2023 8:01:02 GMT
The Huesitos brand has always been linked to an image of freshness, innocence and carefreeness. This has become even more evident with the "With Huesitos everything is more fun" campaign , with which the company has presented the new Huesitos SuperCHOC, a snack that aims to maintain the essence and original flavor of these chocolate bars but in a larger size. “Bigger, more chocolate and more fun,” they say from the company itself, which has launched two spots in which we can see how a tennis player hits the ball with a SuperCHOC Bone as a racket, how a couple takes a photo with one of these bars as if it were the famous Tower of Pisa or how this snack turns into a train.
We wanted the new spots to focus on an innovative product, such as our new mega snack Huesitos SuperCHOC, maintaining the casual and friendly tone that has characterized this campaign since the Phone Number List beginning. We seek to bring a smile to our audience, because Huesitos is synonymous with moments of humor, of enjoyment, and that is what we convey with happy and surprising creatives,” the firm explains. Thus, as has happened in previous creatives , these new pieces, made by the advertising agency El Laboratorio , "are more focused on the importance of laughing at any time," according to Huesitos.
This new Huesitos SuperCHOC campaign wants to attract a younger audience As indicated by Huesitos , the idea was to connect with the young audience but without losing the transversality of a family and consumer product at any time of the day, thus maintaining the most loyal audience. To pursue this objective of reaching another audience, the new campaign will be broadcast both on television and in the online environment, in which there will be the collaboration of a selection of influential TikTokers related to the brand.
We wanted the new spots to focus on an innovative product, such as our new mega snack Huesitos SuperCHOC, maintaining the casual and friendly tone that has characterized this campaign since the Phone Number List beginning. We seek to bring a smile to our audience, because Huesitos is synonymous with moments of humor, of enjoyment, and that is what we convey with happy and surprising creatives,” the firm explains. Thus, as has happened in previous creatives , these new pieces, made by the advertising agency El Laboratorio , "are more focused on the importance of laughing at any time," according to Huesitos.
This new Huesitos SuperCHOC campaign wants to attract a younger audience As indicated by Huesitos , the idea was to connect with the young audience but without losing the transversality of a family and consumer product at any time of the day, thus maintaining the most loyal audience. To pursue this objective of reaching another audience, the new campaign will be broadcast both on television and in the online environment, in which there will be the collaboration of a selection of influential TikTokers related to the brand.