Post by account_disabled on Jan 23, 2024 7:07:41 GMT
Analysis of competitors, commercial pages, news from the GA4 world - an SEO specialist should always follow the latest changes in the industry. And all this in order to make the information pages of a blog or a company website interesting and useful. Artem Kolomiets , Head of SEO Webpromo , lecturer of the " SEO specialist " and " Internet marketing specialist " courses of the WebPromoExperts academy, as part of the "SEO Day" conference , told what a marketer should check (and not only) with competitors, how to work with pages and analytics, so that the results of the work satisfy the customer and the executor. CONTENT Losing traffic: client case and problem solving Why is it so important to monitor traffic? How to blog for a client? We follow the competitors What does such a job provide? Losing traffic: client case and problem solving To clearly explain some important things, I will give examples from my experience. The owner of an online store for hearing aids turned to us for help.
The store was advancing in Kyiv, the Kyiv region and acros C Level Executive List Ukraine, but the client's traffic began to drop sharply. Screenshot from the client's brief Screenshot from the client's brief After opening the site's analytics, we saw more than 80,000 conversions from all channels. It is important to note that a figure of around 80,000 for a business in a narrow niche is quite good. But digging deeper, we saw that the situation had changed. Site statistics. Pay attention to the brief and location of the users Site statistics. Pay attention to the brief and location of the users In Google Analytics, we saw that 42,000 users (about 51% of all traffic) come to the site from Ukraine. But the remaining 49% are not the target audience of the client, because they live in other countries and cannot use the services of the online store. In Google Analytics, we saw that 42,000 users (about 51% of all traffic) come to the site from Ukraine Next, we began to analyze which channels bring the most and least amount of traffic.
The graph shows that 86.7% of traffic comes from organic search (42% of which comes from Ukraine). Further, it would be possible to find out which pages are categories, which are blog or informational, but due to the lack of binding to the identifier, it is difficult to do this. I will note that among these 42% there is traffic of commercial pages, which will bring money and sales. Then the client wanted to fix the problem himself, but while preparing for the report, I looked at this site again and saw that the problems, in fact, were not solved. So no one has ever conducted a deep and detailed traffic analysis. Why is it so important to monitor traffic? I recommend analyzing site visit indicators in several different services and always carefully processing analytics data, recording specific indicators. The longer the specialist works with the project, the more data he has for analysis The longer the specialist works with the project, the more data he has for analysis For effective work and analysis of traffic and site positions, it is important to define clear KPIs , accounting for seasonality, etc. with the customer.
The store was advancing in Kyiv, the Kyiv region and acros C Level Executive List Ukraine, but the client's traffic began to drop sharply. Screenshot from the client's brief Screenshot from the client's brief After opening the site's analytics, we saw more than 80,000 conversions from all channels. It is important to note that a figure of around 80,000 for a business in a narrow niche is quite good. But digging deeper, we saw that the situation had changed. Site statistics. Pay attention to the brief and location of the users Site statistics. Pay attention to the brief and location of the users In Google Analytics, we saw that 42,000 users (about 51% of all traffic) come to the site from Ukraine. But the remaining 49% are not the target audience of the client, because they live in other countries and cannot use the services of the online store. In Google Analytics, we saw that 42,000 users (about 51% of all traffic) come to the site from Ukraine Next, we began to analyze which channels bring the most and least amount of traffic.
The graph shows that 86.7% of traffic comes from organic search (42% of which comes from Ukraine). Further, it would be possible to find out which pages are categories, which are blog or informational, but due to the lack of binding to the identifier, it is difficult to do this. I will note that among these 42% there is traffic of commercial pages, which will bring money and sales. Then the client wanted to fix the problem himself, but while preparing for the report, I looked at this site again and saw that the problems, in fact, were not solved. So no one has ever conducted a deep and detailed traffic analysis. Why is it so important to monitor traffic? I recommend analyzing site visit indicators in several different services and always carefully processing analytics data, recording specific indicators. The longer the specialist works with the project, the more data he has for analysis The longer the specialist works with the project, the more data he has for analysis For effective work and analysis of traffic and site positions, it is important to define clear KPIs , accounting for seasonality, etc. with the customer.